We bring the best management to every genre and aspect of the music and entertainment industry.
It was always music; my first and forever love. The soundtrack to my life began with learning every word to Patty Loveless' 'Blame It On Your Heart' in the backseat of my mother's car. It was the drumming sounds that came from my dad's man cave every Friday night during his band practice. Even the piano lessons I once dreaded became something I learned to love when I started to compose.
You see, music is what brought me here and likely brought you to this website. If we possess drive, determination, talent, and a bit of luck, we're shaping much more than just sound. My role at Good Play isn't just about business; it's about nurturing creativity, fostering growth, and ensuring that every creative we represent reaches their fullest potential.
I've been told that if you love what you do, you'll feel like you've never worked a day in your life.
How lucky am I that I get to call this my job.
- Amanda
Amanda Samii
Founder and CEO
Amanda Samii is the founder of Good Play Music, an LA based firm specializing in career management, publishing, and development for songwriters, producers, artists and creative directors. Before founding Good Play Music, Samii was Sr. Vice President, A&R, at Capitol Records working alongside artists Jon Bellion, Niall Horan, Lola Young, Victor Ray, EMELINE, Calum Scott, Matteo Bocelli, TALK and more. Samii also held a 10 year position at Kobalt Music Publishing, where she was instrumental in signing a diverse array of writers, producers, and artists including Finneas O’Connell, Rogét Chahayed, Marshmello, Syd, Mike Crossey, Paul Meany, Uffie and more.
Sam Schulman
Manager and A&R
Sam Schulman is a manager and A&R, formerly of Best Friends Music, where she oversaw material from Ashe, Finneas, Bishop Briggs, Blake Rose, Lexi Jayde and Maris as well as writers and producers on the roster. Prior to her tenure at Best Friends, she was songwriter Ali Tamposi's day-to-day manager for five years. In 2022, she was inducted into the Recording Academy as well as highlighted by Hits Daily Double as a Noisemaker. 2023 brought a career high with Schulman being noted as one of the top managers to watch by Billboard Magazine. In her spare time, she is the co-founder of Club Kassiani, a networking group for females in the music industry.